Saturday, August 07, 2010

On Stereotyping

Hello. Just thought I'd pop in, I won't stay long, just long enough to make one of my typically anti-social annoying observations.

I don't really take much notice of advertising, being a single male, broke, unemployed and with my debts now largely under control, I don't fall into many target demographics and anyway, I don't like being pigeonholed in a particular social category. I have my own views and ideas, thanks.

Women don't though. Not according to the splash on an Iceland artic I saw earlier, Mums are all "Heroes". I don't understand. Heroic for shopping at Iceland? Can someone explain to me what's heroic about emptying boxes out on to a baking tray and slinging them in the oven? Maybe there's some kind of special skill involved in piercing cellophane with a fork or balancing the superheated sludge on a tray in front of the telly. Presumably it leaves them more time watch cooking shows and even more time to complain about fortnightly rubbish collections being inadequate on account of all the Iceland crap filling up their bins after 5 days. It's certainly not cheaper, I could feed myself for several days for the price of a frozen lasagne. It would be rather more heroic if the lazy chavs actually learned how to cook and dragged their obese vitamin-deficient offspring off the couch to help them.

Please help me, I am turning into the Daily Mail.

6 Vegetable peelings:

Anonymous Sharon J said...

Maybe they mean that because Mum's are generally busy doing other things (working, cleaning, taking their kids to various activities, nursing duties, taking care of finances etc etc) they should be relieved of the task of cooking (and to a degree, washing up)? Unfortunately though, it seems that the majority of those who prefer pre-fabricated meals over home-cooked stuff are the ones who spend their days lounging on the sofa and letting their kids get on with things alone (although that may be an unfair observation on my part).

3:29 pm  
Blogger Dave said...

*puts frozen meal back into freezer quietly, walks down garden and picks some carrots*

4:16 pm  
Blogger Andy said...

Certainly sounds like Daily Mail syndrome but don't panic until you put a poster of David Cameron on your bedroom wall!

4:43 pm  
Blogger Rog said...

You can't accuse them of not wanting to learn about cooking then accuse them of watching too many cooking programmes Richard. Razor sharp intellect, me.

Anway I think Iceland have caused enough trouble already with their cash and their ash without you heaping more aggro their way....


Chris de Bergh

5:55 pm  
Blogger Vicus Scurra said...

Thank you for this warning. I was thinking of abandoning my freshly cooked, fresh vegetable based, organic cuisine in favour of the Iceland fare of "turd in a box" (Scurra, North East Hampshire, sue me). I shall now reconsider.

7:44 am  
Blogger Dyna Girl said...

HA hahahahah! Classic.

4:31 pm  

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