On Stereotyping

Hello. Just thought I'd pop in, I won't stay long, just long enough to make one of my typically anti-social annoying observations.

I don't really take much notice of advertising, being a single male, broke, unemployed and with my debts now largely under control, I don't fall into many target demographics and anyway, I don't like being pigeonholed in a particular social category. I have my own views and ideas, thanks.

Women don't though. Not according to the splash on an Iceland artic I saw earlier, Mums are all "Heroes". I don't understand. Heroic for shopping at Iceland? Can someone explain to me what's heroic about emptying boxes out on to a baking tray and slinging them in the oven? Maybe there's some kind of special skill involved in piercing cellophane with a fork or balancing the superheated sludge on a tray in front of the telly. Presumably it leaves them more time watch cooking shows and even more time to complain about fortnightly rubbish collections being inadequate on account of all the Iceland crap filling up their bins after 5 days. It's certainly not cheaper, I could feed myself for several days for the price of a frozen lasagne. It would be rather more heroic if the lazy chavs actually learned how to cook and dragged their obese vitamin-deficient offspring off the couch to help them.

Please help me, I am turning into the Daily Mail.